Germany is among the best countries for pursuing a master’s degree regardless of the subject area. Renowned German universities provide students with the opportunity to expand their professional network and achieve their career goals by joining their carefully crafted MSc Digital Marketing course. Studying master’s in digital marketing allows students to discover what it means to be a part of an international network. German universities also have easy admission requirements and scholarships to help students gain high-quality education and practical skills to attract umpteen lucrative job opportunities.
Why is Germany the best place for a master’s in digital marketing?
Germany has many opportunities for people who want to start a career in digital marketing. Also, the digital marketing salary in Germany is relatively more than in other countries, making it more appealing for individuals looking for reasonable compensation and opportunities to climb the career ladder.
This blog will give you five top compelling reasons to choose to study master’s in digital marketing in Germany. Here’s the top five reasons:
1. It is one of the largest e-commerce markets in the world
The e-commerce market is increasing globally. The Shopify Plus report has forecasted that the global e-commerce market will climb to USD 5.55 trillion in 2022. According to the eMarketer data by Oberlo, Germany is the sixth-largest e-commerce market worldwide and the second largest in Europe. E-commerce giant Amazon is the significant player in Germany’s market. Furthermore, e-commerce is a profitable business option for retailers in Germany.
2. Highest smartphone penetration
It may surprise you, but almost every German citizen has a smartphone with an internet connection. According to Statista, the number of people using smartphones in Germany amounts to 62.6 million in 2021. Access to smartphones and internet connections has made it even easier for digital marketers to reach the German audience.
3. Immense career prospects
The digital marketing industry in Germany is booming, giving rise to skilled content marketers, SEO professionals, affiliate marketers, and social media marketers. The Statista report suggests that ad spending in the German digital advertising market will reach USD 14.96 billion in 2022. The growing digital marketing industry presents numerous career opportunities for those looking to launch a career in digital marketing.
4. High equality education
The quality of education offered at German universities is indeed unmatchable. In fact, Germany is well-known for providing high-quality education to students through its tailored curriculum and research facilities. Also, affordable study and scholarships are the main reasons behind the attraction of many international students in Germany.
5. Enjoy a handsome salary
The average national income of working professionals in Germany is much higher than in many other countries. German employers offer a handsome salary to their employees. They also believe in work-life balance. Thus, employees in Germany enjoy lucrative job opportunities and a healthy personal and professional life.
Studying master’s in digital marketing is a good return on investment. The nation offers high-quality education and market exposure, making you more employable globally. So, check out top universities in Germany’s Berlin to sign up for the course.
