Today, short-format videos on social media continue to create new boundaries, with 85% of online publishers applying these in their marketing strategy. This trend is beneficial to understand the services and products of the brand. On the contrary, it helps increase traffic for business on their accounts, shoot up sales, and grow their products.
Videos also strengthen social engagement by creating trust and engagement between consumers and brands, developing loyalty towards brands, improving generation of lead, and bracing relevant conversations. Indian short video apps like Hip are growing, and many influencers are making quality content.
Here are some tips to be followed to help you create unique social media short videos on Hip worth watching and sharing.
1. Begin With A Strategy
Firstly keep a plan in place on how you’ll navigate your videos on social media. It should focus on audience research, content scheduling, audience demographic, creativity, competitive check, task allocation and budget delegation. All these parameters aids you create captivating videos and drive your campaign successfully. To increase your brand awareness, generate buzz about a future product launch, Keep free giveaways, allure new followers, and drive campaigns through interesting contests online. If you’re looking for more sign-ups, an increase in followers or more conversions you should be aligned with your videos and the business’s objectives.
2. Sweet And Short Videos
Nowadays, people don’t tend to spend time on videos that last about 10 to 15 minutes. That’s why keeping and making videos shorter will have more value as the attention span of users is decreasing. This step filters all unwanted parts in a video and saves the captive and engaging piece.
If your topic is lengthy and needs an elaborate explanation, you can break it into parts and make a series of short videos that covers all the aspects. This way, the video is more engaging and will hold the consumer’s attention. The first few seconds of the short video are critical and should stand out as the audience decides whether to watch it or not.
3. Include Subtitles, If There Is Talking
Content through video reaches people all around the world. It’s a comprehensive forum reaching the masses. Hence, consumers who don’t speak your language or understand it fluently will also view your content. Including subtitles in your video will help hearing-challenged users and consumers not speaking your language watch and appreciate your content. To help your message get through, adding subtitles will help, whether it is mute or unmute. Viewers usually watch videos while doing something or on the go, and the sound is usually turned off. This is when subtitles become important. Subtitles will help you to gain your consumer’s attention and notice what’s happening.
4. Look For Natural Lighting
Good lighting is essential. It is crucial for your video. And shooting in natural light will enhance your video. While shooting indoors, ensure you are near bright lighting. For better clarity and natural feels you can also shoot outdoors. Capturing videos in natural light is about perfect timing and that perfect hour.
- The golden hour, as it is said to happen before the sun sets, changes its colors from tints of red, yellow and orange. This time of the day, the hues are softer, and the shadows are not dark.
- Blue hour as it is called usually lasts about 25 to 30 minutes after the sun is set or before it rises. It gives your videos a sense of peace and a rich look. It’s perfect for shooting outdoors.
- One of the best days to shoot outdoors is on cloudy days. Though some may feel the video is gloomy, the weather makes the light seem softer and spread out.
5. An External Microphone – Consider Operating It
The clarity in audio is essential. The in-built microphone may not be clear and good enough if you’re shooting on your phone. You would prefer your video’s audio to capture something other than external sounds of barking dogs or cars passing instead of your narration. So, spending on good gadgets, including a mic, is ideal to make sure that the best content is created..
6. Use Music In Your Videos
Music is important in creating engaging and quality videos. It’s very intriguing and captivating. It holds consumers’ attention, sets the right mood, and builds up viewers’ notion of the brand and relationship with the consumers.
However, all types of songs cannot be added in videos. Before you apply the music, you must ask the rightful owners for permission. Or else you might get into a problem with the forum for using copyrighted materials.
7. Focus on The Story
Holding the audience’s attention is critical, but keeping them hooked is more crucial. For that one must build good-quality content that will make viewers want to stay. Your video should sound and look great and share a video that has relevance, humor, and value.
8. Complete With A Call-To-Action
By the time people reach the end of your story, they would want to know what is next. You should build a content in a way that they keep expecting more. Leave the audience with a motive and longing for more.
Keep in mind the Call to action shouldn’t be sales-focused more, as it can turn off people’s attention. It must return to the goals and business campaign objectives you’ve aimed for during the planning stage.