The Business of Health & Wellness

The pandemic has changed the way we work. As a result, some fields have seen layoffs and budget cuts, while others have experienced exponential growth. For example, in the  health and wellness industry, the demand for skilled workers has increased significantly. As a result, employers in the health and wellness industries are eager to expand their  workforces. However, they must also remain conscious of protecting the health of their employees to be competitive and attract top talent.  

Industry leader and philanthropist, Dr. Ariadna Balaguer, offers this advice to employers, “New healthcare workers may feel apprehensive about joining the industry during a  pandemic because of the strain on existing resources. Consider offering incentives to attract and retain talented employees. Also, many health and wellness companies are  moving towards offering remote and virtual services. Telemedicine is another emerging channel that allows providers to deliver reliable care while keeping their employees  safe.” 

Benefits of Telemedicine 

Traditionally, health and wellness have been primarily in-person services. However, offering virtual health services is a relatively new development, and many businesses  involved in the field are undergoing a learning curve as they adapt to change business models. 

Telemedicine is a highly effective alternative to face-to-face appointments. It allows patients to communicate with their health care practitioners via video or phone call  confidentially. The popularity of telemedicine has risen since the pandemic. It provides many benefits to patients as well as healthcare workers. Virtual visits, for instance,  offer patients more flexibility in scheduling and eliminate the requirement to physically visit the office, which can minimize exposure to sick individuals. In addition,  telemedicine increases efficiency while keeping employees safe and is helpful in a variety of instances. 

The Importance of Finding Balance 

The pandemic has left few industries unscathed and forced all businesses to reevaluate their processes and adapt to new market conditions. Companies in the health and  wellness industry should educate themselves and embrace new technologies that expand their service delivery model to attract skilled workers. Those that adhere to only  traditional approaches may lose out on opportunities and lessen their competitive advantage. 

Even with the rise of telemedicine, face-to-face services will remain necessary in certain circumstances. While physical locations will need to stay staffed, businesses can benefit  by adopting a hybrid work model. For instance, follow-up appointments can be conducted virtually after the initial meeting. Alternatively, relatively minor ailments, like the  common cold, can be treated fully virtually with in-office appointments needed if symptoms escalate. In addition to keeping employees safe, this approach provides patients  with more flexibility and efficiency.  

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