You’ve already got a great website up and running, and you may even be seeing a significant increase in traffic as a result of your efforts. But wait, what’s your average e-commerce website conversion rate? And what percentage of your website visitors become long-term customers? Creating a successful retail website necessitates a strong focus on conversion. After all, getting people to your website is one thing; getting them to buy something is quite another. Successful businesses have a few common methods that they adopt when it comes to converting visiting traffic into paying customers. The most common ones include:
Leverage Customer Reviews
As long as previous customers have had a positive experience, people are more likely to buy from the site. Including reviews on your product pages can ease prospective buyers’ concerns about entering their credit card information on an unfamiliar website. Customer reviews will give prospective clients reassurance that your business is legitimate. They will have trust that if something goes wrong, they will be able to take legal action.
Have Several Payment Methods
Your site’s ability to convert visitors into customers depends on the availability of multiple payment options. Customers prefer to pay using the method of their choice because it gives them a sense of security. Online shoppers are afraid of making purchases because of the threat of hacking or other website attacks. A prospective customer is more likely to purchase if they can choose from various payment options. As a result, they will be more likely to leave positive reviews and buy from you in the future.
Prioritize A Call-to-Action (CTA).
Conversion optimization relies heavily on calls-to-action (CTAs). Simply put, the idea behind them is to direct visitors to a specific action when they arrive at a page on your website. A good rule of thumb is to include a CTA on all pages of your website. However, depending on the specific goal of each page, you may want to use a different CTA. You can include CTAs on the product page that encourage people to buy right away or add items to their shopping cart.
Use Artificial Intelligence (AI) Chatbots
AI-enabled chatbots have allowed companies to provide real-time support to their shoppers on multiple platforms, resulting in high customer conversion rates. Using Machine Learning to decipher and learn from new experiences, the chatbot can answer up to 80% of customer questions in real-time. Instant and accurate answers motivate potential clients to make purchases confidently. With different chatbot pricing options in the market, you can use this futuristic tool to boost your conversions.
With over a million sites on the web, it may seem unrealistic to create an e-commerce site that converts. However, this is not the case. Your website’s quality traffic and conversions will rise as you learn more about leveraging customer reviews, including various payment methods, prioritizing CTAs, and using AI chat boxes in your website.
