We’re here to run through 3 essential B2B marketing tips to get your strategy underway.
The first thing to look at is what your offering’s USP is. What do you have that sets you apart from the rest, and why should people choose your brand? This can be anything – it could be a superior product or service, but it could also be the speed of delivery or outstanding support. The main thing here is that you need to have a USP – you’ve got to stand out from the crowd.
There’s a really useful formula that’ll help you with this: S-T-U-P-I-D. It stands for simple, unique, ultra-specific, provable, desirable and limited. So if you can hone in on your USP and make sure that it hits all of these points, you’ll be on track to make a real impact.
The next step is to develop your overarching strategy for the year ahead – this is where your annual plan will come into effect. You should already have your team in place. Now it’s time to bring them together into one coherent unit and establish the goals you’ll be working towards over the course of the year.
There are three questions that your strategy should answer, which are what, why and how. What are we doing? Why are we doing it? How will we do it? If you can keep these in mind when putting your plan together, you’re sure to have a successful outcome.
The first thing you need to do is to look at how your business will stand out from the crowd. What are some ways that you can do this? You may have an amazing product or service, but perhaps it’s how you offer these that makes the real difference. Digital marketing is without question becoming more important, so you need to make sure that you take an integrated approach to this. This will help grow your brand awareness, engage with customers and also drive conversions.
The final step is to set out your goals for the coming year – these should be SMART goals. These are goals that are specific, measurable, achievable, realistic and time-bound, so you should be able to tick all of these boxes. Once you’ve defined your goals for the year ahead, you can start looking at how you’re going to achieve them. You also need to make sure you have the right software in your business to be able to achieve your goals, check out the top B2B marketing tools here to get started.
There you have it our three essential B2B marketing tips to get your marketing strategy underway.